Search Engine Optimisation

This was an interesting programme on the BBC. 'Click' is their technology show and I watch whenever I can (yes I know...what a geek). Watch the first 8 minutes of this programme for some very useful information about Search Engine Optimisation from some people who are far more expert in this area than me.

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Text Version of the article

Internet use in the UK

This is a very interesting (well at least to me) article on the BBC Website.

It's the results of the Oxford Internet Survey of Internet Use in the UK. Here's some of the salient points

• 67% of the overall population use the Internet
• 31% of retired people use the Internet
• 97 % of students use the Internet
• 5% fewer women than men use the Internet
  

• 75% of people who use the Internet have bought online
• 66% of people who use the Internet collect information about local events
• 'virtually all' Internet users use it to track email
• 85% of users have a high-speed connection
• 21% of users access using a mobile phone or PDA

Interesting stuff

Googlebase

Do you want to get your products into Google in a nice uncluttered, straightforward and inexpensive way?

Googlebase allows you to add details of your products or services to Google, independent of your web site. Google then make the details search-able and adds them to their index. All clever stuff.

What's the benefit?

Well it short-circuits the process of getting your products and services into Google. Normally Google would go through your site starting with the home page and working its way through the various pages on the site. Eventually it will work down to individual products and it will index the products and product details. You then have the whole process of ranking your product pages alongside all the other pages that might come up in a person's search. Also if your product details are stored in a database and fed into your web site then this can upset the whole process and mean that Google only has the sketchiest of details of your products.

With Googlebase you cut straight through all of that and go straight to the product, details, price and pictures of the product. Your products could appear in Google, Google product search or Google Maps. In Google Product Search they are ranked alongside any other supplier that sells a similar product and has their products in Googlebase.

It's still early days but it looks to be an excellent web application with a lot of potential.

How do you get your products into Googlebase?

At the simplest level you have a form to fill in with the details of your product. It's easy, quick and doesn't take long and you can do it yourself. They recommend this if you have 10 items or fewer. If you have more then they recommend bulk uploading options. This is where we come in. We create a bulk upload file of all your relevant product detail , that is in a format that Googlebase recognises. We then upload that file to Googlebase and they process all of the information and create a series of products. If all of your product details are stored in a database we can write a small program that will link the database to Googlebase and so your products and their details will keep in sync.

Just Contact Us for details.