Google Adwords

Google Adwords is their online advertising program and the source of the sponsored links that you generally see on the right hand side and across the top of a Google search results page.



The beauty of Adwords is that they are targeted and that you pay per click.

When you set up your advert with Google you decide on a geographic target area. This can be a country, a region of a country, a town, or a specific distance from an address. That way if you are a very locally based business like a builder or a plumber you don't waste your money advertising to the other end of the country.

The next stage is the wording of your advert. You have

• A Headline
• 2 Description Lines
• A URL (web address)

Finally you have to decide on target keywords. These are short words or phrases that are

• relevant to your business
• popular search terms
• not too competitive (i.e. there are lots of other web sites all using the same target keywords)

Google can help you with this and provide you with hints and suggestions that you may not have thought of.

The final stage is to do with money. You need to.

• Choose a currency
  

• Set a maximum cost per click for the ad (CPC)

• Set your daily budget for the ad (This is not as expensive as you might think. If you set up a budget of £1.00 you will never pay more than £30 a month for advertising to the whole English speaking world!)
  

You also need to set up a Google Account and give them details of your credit card to pay for your advert.

More Information on Google Adwords